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MOSA Journal
Stories, insights, and updates from the movement to make cycling fairer, safer, and more accessible.
Is Cycle Sharing Just a 'Big Boys' Game?
A critical analysis of the VC-backed micromobility market — Lime ($1.5bn raised), Voi ($544m), TIER/Dott ($870m combined). It examines Lime's path to profitability ($686m revenue, 20%+ EBITDA in 2024) and argues this was achieved by focusing on affluent city centres, exiting low-margin areas, and prioritising shareholder returns over public access. Positions Mosa's community-first model as the equitable alternative.
Jul 9, 2025
TFL Cracks Down on Dockless Bike Chaos: Is Geo-Fencing the Answer?
Examines TfL's announcement to hold dockless operators accountable for pavement clutter using geo-fencing. Critiques geo-fencing's practical limitations (GPS inaccuracy, weak user enforcement) and argues for smarter alternatives: expanding docked systems, retrofitting existing bike racks, and enabling community-led sharing schemes. Introduces Mosa's approach as a scalable, affordable middle ground.
Dec 5, 2024
Launching Our Smart Bike Parking Pilot at Queen Elizabeth Olympic Park and Westfield Shopping Centre
Announces the launch of Mosa's expanded smart bike parking pilot in partnership with SHIFT at Queen Elizabeth Olympic Park and Westfield Shopping Centre. Details: 20 docks across 5 locations, 3-month trial, app-operated, battery-powered, weather-resistant. Invites cyclists to participate and provide feedback to refine the product.
Oct 18, 2024
Ultra-affordable Docked Bicycle Sharing and Why It Matters
Mosa's acceptance into the TRIG 2023 (Transport Research and Innovation Grant) programme by the Department for Transport and Connected Places Catapult. Outlines research in partnership with UCL's MUSA Lab into ultra-affordable docked bicycle sharing aimed at smaller cities and towns that can't afford legacy docked systems or manage dockless chaos. Frames it as democratising active travel access beyond tier-1 cities.
Mar 21, 2024
Building a Great Manufacturing Partnership: Our Story with Giant
A founder's account of how Mosa secured Giant Bicycles as its manufacturing partner. Draws on the founder's Foxconn experience, details the cold LinkedIn outreach to Giant's I-Wow Research Centre GM Erik Huang, and explains the strategic logic of partnering with a large OEM (resources, IP confidentiality, startup-focus divisions). Offers practical lessons on hardware startup manufacturing strategy
Mar 21, 2024
Cycling and Carbon Contribution: Our participation in Carbon13 Venture LaunchPad
Announces Mosa's acceptance into Carbon13's 2nd Venture LaunchPad cohort. Explains the climate logic behind secure cycling infrastructure: that addressing bike theft increases cycling uptake, and that quantifying cycling's carbon contribution can incentivise landlords to invest in cycling facilities. Early reflections on the programme and the value of building rigorous carbon narratives.
May 17, 2023
Paris Votes to Ban E-Scooters: Reevaluating the Future of Micromobility and Our Predictions
Analyses Paris's April 2023 referendum in which 90% voted to ban e-scooter sharing following deaths, injuries, and pavement chaos. Rather than treating it as the end of micromobility, the post frames it as an opportunity. Makes three predictions: rise of subscription-based bikes, cities taking bike security seriously, and new dock-like sharing models emerging. Positions Mosa as an innovator in the post-dockless era.
Apr 4, 2023
Join Our First UK Public Trial: Help Us Make Cycle Parking More Secure in Olympic Park
Announces Mosa's first UK public trial of its smart bike lock technology at Queen Elizabeth Olympic Park (10–26 February 2023), in partnership with the London Legacy Development Corporation. The locks convert standard Sheffield stands into secure smart parking, built to SOLD Diamond standard, with a theft-detection alarm. Invites cyclists to sign up and test the technology.
Feb 1, 2023
Amsterdam Central Station unveils game-changing bike parking facility: Why every urban space deserves one
Reports on Amsterdam Central Station's new €50 million, 7,000-space underground bike parking facility with real-time space availability and on-site repair services. Uses it as a springboard to articulate Mosa's vision: bringing equivalent smart parking and service hub functionality to modern buildings and urban communities at a fraction of the cost, without the need for major civil engineering works.
Jan 30, 2023
The Convenience of Dockless Bike Sharing: Is it Worth the Price?
An early analysis of dockless micromobility's hidden costs as Paris prepared for its e-scooter referendum. Argues that 'free for cities' dockless schemes come with social costs: careless parking, vandalism, and pavement chaos. Explores why bike ownership with secure parking is preferable, cites the Cascais open-source parking model as inspiration, and articulates Mosa's vision for intelligent community cycle hubs.
Jan 17, 2023
Let's have conversation!
Every great community project starts with a conversation. Do you have a unique vision for improving local cycling, or want to explore innovative partnership opportunities? At Mosa, we believe in co-designing sustainable futures. We’d love to hear your thoughts and build a more active-travel future together.
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