Case study · Secure parking
Queen Elizabeth Olympic Park with Westfield Stratford CityCompleted pilot, 2024 to 2025
Secure parking that 779 riders signed up for, in one of London’s busiest destinations
At a glance
- Where
- Stratford, East London
- When
- August 2024 to March 2025
- Set-up
- 20 smart docks at five sites: Stratford International Station, Westfield Parade, London Aquatics Centre, Copper Box Arena and Timber Lodge
- Backed by
- Innovate UK, through its Net Zero User Design programme
- Delivered with
- Queen Elizabeth Olympic Park, Westfield Stratford City and SHIFT, with design support from the Design Council and Sustainable Ventures
The challenge
Westfield Stratford City and the Olympic Park welcome millions of visitors, many by bike. Two-thirds of the riders we surveyed had experienced bike theft.
Space owners wanted secure parking that riders would trust, without civil works and without any risk to their reputation.
Results
- 1,074 secure parking sessions
- 779 registered riders
- 82% of riders in the final week were returning users
- 94% of sessions successful by the end Up from 12.5% in week one
- 0 bike thefts
What we did
- Interviewed riders and landlords to understand what makes people trust a lock they have never seen before.
- Co-designed a trust campaign and on-site signage with the Design Council and Sustainable Ventures.
- Retrofitted 20 docks onto existing racks across retail, transport and venue sites.
- Improved the service while it ran: clearer signage, video onboarding, friendlier error messages and live chat support.
In their words
“This innovative bike docking solution enhances both security and convenience for our shoppers, demonstrating our commitment to sustainable travel options.”
What we learned
Trust is the product. Adoption climbed as soon as riders understood what the dock was and how to use it, which is why session success rose from one in eight to more than nine in ten.
Owners of e-bikes and high-value bikes were the core users. Riders also told us that visible secure parking signals that a space owner cares about them, whether or not they use it.
Selected by Innovate UK as a featured case study for its Net Zero Living programme.
What happened next
This pilot shaped EveryBikeSecure as it is today, and we continue to work with Stratford partners on options for a park-wide network.
Secure parking
Run a shopping centre, estate or new development?
EveryBikeSecure is the secure parking service behind this pilot.
